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Constraints vs Restraints

 
The words are almost identical in meaning. Restrain means hold back from behind, constrain means hold back by setting barriers in the way ahead. A dog on a leash is restrained, a dog in a cage is constrained. LouiseT on EnglishForums

Startups often make progress when constrained. The most common constraint is lack of resources, usually money. But there are other common ones too: lack of experience, lack of connections, lack of knowledge, to name a few. They overlap of course.

Avoiding operating at capacity

 
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For the last month, I've been running at, over, or near capacity. I hate this state of being, and am glad it is over for a while (I think!). I try hard to avoid it, though it is not always avoidable in the short-term without consequences.

Leaky bucket vs power law problems

 

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Problems can often be classified as either leaky bucket or power law problems. A leaky bucket requires you to fill all the holes before it will hold water.[1] By extension, a leaky bucket problem requires a solution that addresses all the aspects of the problem holistically, or else nothing meaningful is accomplished.

By contrast, a power law problem exhibits the Pareto principle, where you can get 80% of the effects (holding water) by focusing on just 20% of the caues (holes). Power law solutions are all about focusing on one piece the ecosystem that happens to get most of what's meaningful accomplished.

As a startup you want to address power law problems when possible because they require less dominoes to fall perfectly in place before you can succeed. However, it's often hard to determine what you have, i.e. whether you really have a leaky bucket problem on your hand or not. 

Just starting out in startups? Here's some advice.

 

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I get a lot of questions around how to get into startups. Here's my advice:

Apply to Open Angel Forum Philly IV

 
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The next Open Angel Forum in Philadelphia will be the evening of Tuesday, October 16 at First Round Capital's new digs in University City. If you are involved in a startup that is looking for seed funding, please apply (there is no charge to apply or attend if selected): http://ye.gg/oaf

For anyone not familiar with Open Angel Forum, the idea is to get the best regional angels in a room and put some great startups in front of them. Antonio Tedesco and I started this greater Philly area chapter, and this will be our fourth event.

We expect a lot of the same great investors to show again. We've been working hard to pull in other active independent investors in the region as well as newly minted angels.

If you are an angel investor in the mid-atlantic region and want to come, please let me know. We're also looking for additional sponsors.

The poll auto-responder

 
We're in the middle of putting together Traction (the book), and have been experimenting with different email auto-responses when people sign up for the mailing list.

Our best results are with this email:

To: $email
Subject: Traction Book Question

Thanks for signing up for Traction book updates! 

We're in the thick of it right now, and would appreciate your reply all to the following question:

What question about Traction would you most like answered?

Gabriel, http://ye.gg/

Traction mistakes

 
Most startups don't fail at building a product. They fail at acquiring customers.

The biggest mistakes I see over and over again when startups try to get traction are as follows (in order of importance).

Moving the needle

 
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When you're just starting out, a lot of things can move the needle. That's why I think the right approach to getting initial traction is to intelligently try a bunch of traction verticals, see what looks promising, and focus there. When I first launched DuckDuckGo, I showed up at a local Philly startup event and pitched it. There were perhaps a hundred people there, but it was enough to move the needle for me at the time.

Eliciting emotion

 
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I have a bot that emails me new Hacker News comments about DuckDuckGo. While I was sleeping the bot lit up with these comments, which collectively are the most vitriolic I've seen under a single story (about us) [1]. There are some counteracting comments as well, which I of course appreciate.

However, this post isn't about us. Over the years I've developed a very thick skin and I've tried to convey that to our team. These comments just prompted me to reflect a bit on emotion.

In marketing people like to look at the net promoter score and similar metrics. Underlying high scores are usually some kind of emotional connection with the company, the brand or the people behind them (or some combination thereof).

Long-tail acquirers for medium exits

 
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The premise goes something like this: if software is indeed eating the world, then big cos in pretty much every industry are threatened. In reaction, they need to embrace software, and in so doing they face traditional build vs buy decisions. Yet not being software companies themselves, there is more bias towards buy because building is so much more difficult given their lack of core competency in software.

Out of acqui-hire stage

 
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Getting out of acqui-hire stage is a watershed moment for any startup. That's where your reserve price is higher than $xM per founding team member. Usually reaching this stage is driven by traction.

My answers to Peter Thiel's questions he asks startups

 
Blake Master's class notes for Peter Thiel's startup class have been great, which is why I immediately was intrigued by the PandoMonthly event with him. One of the more interesting things to me that was said was his pointed questions to ask startups.

As an angel investor I usually ask:
  • How did you (founders) come to be entrepreneurs?
  • What led you to this market/idea in particular (and what markets/ideas did you discard along the way)?
  • What is your path to victory?
  • What are your exit expectations?

Peter asks...

How many employees do you have?

 
People often ask startups how many employees they have. I'm not entirely sure why they do or why I care, but something about this perpetually asked question bothers me.

Yes, there are real organizational differences as you grow significantly, but most of the time when it's asked of small startups the answer is pretty obvious, i.e. somewhere less than 30.

Are you an indie, angel or venture company?

 
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I don't know what Chris was referring to exactly, but as an angel investor this statement resonates with me right now. I've been seeing some really high valuations floating around.

Don't get me wrong -- there is nothing inherently wrong with high valuations if everyone is aligned in exit expectations. The problem is I don't think the alignment is there in many cases.

Do you really need a full-time hire for that?

 
This post is directed at startups that have not yet reached product/market fit.

I have nothing against hiring for the right reason--when it is clear that doing so will advance critical path quicker and/or with higher probability. When that's clear I've extolled (and am practicing) inbound hiring; when it isn't clear I think the right answer is not hiring until it is clear.

Hiring seems to be the preferred use of seed funds (by investors and founders), whereas I'd prefer a focus on customer acquisition. I realize I'm the outlier here, but even though it's the norm I nevertheless cringe when I here something like this:

Me: what's the use of funds?

Founder: we'd like to hire a designer, n front-end programmers to do slick JavaScript and round out our product, n back-end programmers to help us scale, and a data guru to help us model all the data we're generating and/or build out these complicated algos we need.

Let me unpack why this bothers me so much. 

The way of life effect

 
Every now and then I start using a service that really changes my life. I don't mean just because it's awesome, but that it literally effects my behavior so significantly that it makes noticeable changes in the way I conduct my life. Here are a few examples. 

Why you should choose an ambitious startup idea

 
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I believe that ambitious startup ideas have similar success probabilities to their less ambitious counterparts, if not higher success rates. No, I don't have any real evidence. Call it a highly educated guess.

The wow effect

 
There is a startup proverb that says you have to be 10x better than your competition to get people to switch. A related one is that you should concentrate on being a painkiller as opposed to a vitamin.

Certainly if you're 10x better or are a real painkiller, your job of getting people to switch will be easier. Nevertheless, I've come to think there is an easier way to get people to really try out your product. I call it the wow effect.

Changing the game

 
I watched Moneyball last night and saw a lot of parallels to startup land, but tying them all together was the notion of competing effectively by changing the game. In the (true) story the Oakland A's competed against big money teams by leveraging undervalued players to achieve real world gains (focusing on runs instead of wins, though which of course correlate with wins).

The parallel is small startups competing with well-capitalized companies, especially ones with entrenched business and culture. The notion of where to find undervalued assets is where it gets interesting to me.

My investment decision starts at your first email

 
I few weeks ago someone asked me how early does a decision start to form about whether I would make an angel investment or not. Thinking back and looking at prior nos and yeses I have to say a lot happens when reading that very first email.

Of course there are a ton of nos and hardly any yeses, so it is a different kind of decision than many. Nevertheless, at least for me, it isn't just that I'm looking for ways to say no. If that were the case you should shoot for being as short and vague as possible to get the next meeting.

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