This concept works well in startup strategy, especially when going up against big established market players. I remember watching a video of a Maradona goal when I was a kid that exemplifies the application to startups perfectly.
Messi had an eerily similar goal from decades later:
This concept as applied to startups also reminds me of Josh Kopelman's founders as heat seeking missles and this sage advice from Better off Dead:
There is probably open space around you. Find it and move into it. But don't think too hard about it because then you'll move too slow and the open space won't exist anymore. The trick is to go fast enough so you stay in open space but still have enough maneuverability to be able to avoid the big obstacles.
 There are many ways to find open space in soccer. A more common example is when everyone is crowded around one side of the field you can kick the ball to the other side and have more room to maneuver (and move forward).