January 2012 Archives

Changing the game

 
I watched Moneyball last night and saw a lot of parallels to startup land, but tying them all together was the notion of competing effectively by changing the game. In the (true) story the Oakland A's competed against big money teams by leveraging undervalued players to achieve real world gains (focusing on runs instead of wins, though which of course correlate with wins).

The parallel is small startups competing with well-capitalized companies, especially ones with entrenched business and culture. The notion of where to find undervalued assets is where it gets interesting to me.

Office hours instead of coffee

 
Between two kids under three and running DuckDuckGo I have a very tight schedule. I try really hard to maximize my productivity through a variety of efforts like online services (just added RescueTime to the mix) and attempting to maintain a makers schedule.

The problem is requests to meet for coffee, usually by local entrepreneurs. It's a problem because I do generally want to meet with these people, but I just can't make it work logistically. Going somewhere to meet for coffee usually literally takes about three-five times as much time as the actual "content time" of the meeting itself. It's highly inefficient.

Apply to Open Angel Forum Philly III

 
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The next Open Angel Forum in Philadelphia will be the evening of March 22 at Morgan Lewis. If you are involved in a startup that is looking for seed funding, please apply (there is no charge to apply or attend if selected): http://ye.gg/oaf

For anyone not familiar with Open Angel Forum, the idea is to get the best regional angels in a room and put some great startups in front of them. Antonio Tedesco and I started this Philly (loosely defined) chapter, and this will be our third event.

We expect a lot of the same investors to show again. If you are an angel investor in the mid-atlantic region and want to come, please let us know. We're also looking for sponsors.

My investment decision starts at your first email

 
I few weeks ago someone asked me how early does a decision start to form about whether I would make an angel investment or not. Thinking back and looking at prior nos and yeses I have to say a lot happens when reading that very first email.

Of course there are a ton of nos and hardly any yeses, so it is a different kind of decision than many. Nevertheless, at least for me, it isn't just that I'm looking for ways to say no. If that were the case you should shoot for being as short and vague as possible to get the next meeting.

I keep forgetting to use your app

 
I've heard a lot in the past few years about how online we're competing for attention and that people will only use x sites regularly. I'm coming to believe that view is slightly wrong. 

We're not competing for attention but for memory. People do and will use many sites, but they just forget to do so on a regular basis. 

I hear that all the time with DuckDuckGo. It's either part of your routine or it isn't. That's why I think the check-in effect is so compelling.

There are a couple others I've been thinking about as well to overcome this forgetfulness issue. You can think of them as addressing the problem by combatting the out-of-site, out-of-mind mentality.

The check-in effect

 
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A lot of the biggest Web successes in the past few years have been services that have achieved some sort of "check-in effect." By that I mean their users are actively checking in to their services for updates. Check the latest deal. Check my activity stream. Check on my farm. Check if there are more updates or comments.

This seems even more the case for mobile successes, where more traditional traction verticals (e.g. email, adwords) are less useful. The successful apps (more in the non-game space) make the home screens often because people want to check them repeatedly and often.

A lot of services could be recast slightly with the check-in effect in mind. For example, taking data sources and chopping them up into streams and push updates in some useful fashion, or highlighting trending topics. I've seen this most noticeably in LinkedIn's redone app.

About

I'm the founder of DuckDuckGo and an angel investor.