December 2010 Archives
DuckDuckGo (the search engine that I founded) has been a leader in removing spam, protecting privacy, and using crowd-sourced info to improve results. I'm happy to announce a partnership with Web of Trust (WOT) that further extends all three of these focuses.
WOT maintains reputation ratings on over 30 million sites. They crowd-source these trust scores from their community of over 15 million users of their tools, which help people stay safe when browsing the Internet.
Now DuckDuckGo is one one of those tools. We have a new setting option where you can replace the site icons next to results with WOT's intuitive traffic-light ratings (look for 'Site icons').
Recently the New York Times highlighted a problem in algorithmic search, whereby bad actors can rank highly. These aren't strictly spam sites in the usual sense, but sites that look legitimate until you interact with them off-line.
DuckDuckGo+WOT is the perfect solution to this problem, enabling you to search with peace of mind. It works especially well for shopping and downloads.
I'm still exploring other ways to integrate WOT, e.g. having both favicons and ratings, easily being able to switch between the two, and removing very dangerous sites from the index altogether. As always, I'd appreciate your feedback.