Michael Bodekaer on getting traction

 

Michael Bodekaer was a founder and CTO of Smartlaunch, which makes software for Internet cafes worldwide and IPO'ed in 2005. Michael explains how they initially got traction by, among other things, giving away their product for free to leading cafes when entering new regional markets. He also talks about his Top 7 Beliefs and his new passion, Project Getaway.

We start talking about Smartlaunch in min 13. Also note that I didn't plan shamelessly plugging my startup with my shirt.

This interview is ~45min. For just audio, there is an mp3. You can also get it on your iPod via iTunes

For more, check out the Traction Book site.

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