Todd Vollmer has been involved in enterprise software sales for twenty years, the last twelve helping startups define, implement and execute effective sales processes. Todd lays out a comprehensive framework for how to approach sales from the perspective of a B2B startup.
Todd explains how it is a numbers game to get potential customers engaged. He then walks through how to execute the sales cycle thereafter, by getting the customer to continually validate a mutually agreed to plan around five key areas.
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