How-to sell to enterprise customers w/ Todd Vollmer

2Todd Vollmer has been involved in enterprise software sales for twenty years, the last twelve helping startups define, implement and execute effective sales processes. Todd lays out a comprehensive framework for how to approach sales from the perspective of a B2B startup.

Todd explains how it is a numbers game to get potential customers engaged. He then walks through how to execute the sales cycle thereafter, by getting the customer to continually validate a mutually agreed to plan around five key areas.

This interview is ~40min. If you just want the audio, use the 4mp3 version. You can also get the video on your iPod/iPhone via 5iTunes.

For more interviews, visit the 6Traction Book site.