Steve Welch on Getting Traction

Steve Welch is the author of We Are All Born Entrepreneurs, a partner at Dreamit Ventures, and the founder of Mitos, a biotech company that he sold to Parker Hannifin in 2007. Steve talks about the skills required for entrepreneurs to get traction. He also explains how his company got traction through cold calls, creativity at conferences and product development.

This interview is ~30min. If you just want the audio, use the mp3 version. You can also get the video on your iPod/iPhone via iTunes.

For more interviews, visit the Traction Book site.