Mark Cramer is CEO of Surf Canyon, which we covered in Part I. In this interview Mark talks about his experiences at NetGeo, where he was CEO, NextTag, where he was Director of BizDev, MIT, where he went to undergrad, and Harvard Business school. Topics covered include struggling in a down-market, lead generation via AdWords, choosing a market, the impact of formal education, and listening to customers.
This interview is ~30min. If you just want the audio, here's the mp3 version. You can also get the video on your iPod/iPhone via iTunes.
For more interviews, visit the Traction Book site.
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