Steve Barsh on Getting Traction

Steve Barsh was the CEO of SECA, a bootstrapped software consulting turned product company he started out of college and later sold to MCI, and iGrandparents.com, a Web 1.0 VC-backed company he took from an idea on paper to capturing 1.5% of the baby-boomer market. In this interview Steve explains how he "leans forward" into his markets, how he effectively uses PR and how getting traction relates to positioning. 

This interview is ~30min.  If you just want the audio, use the mp3 version. You can also get the video on your iPod/iPhone via iTunes.