Gabriel Weinberg's Blog
Duck Duck Blog
Steve Barsh on Getting Traction
By
Gabriel Weinberg
on
August 4, 2009 11:08 AM
Steve Barsh
was the CEO of SECA, a bootstrapped software consulting turned product company he started out of college and later sold to MCI, and iGrandparents.com, a Web 1.0 VC-backed company he took from an idea on paper to capturing 1.5% of the baby-boomer market. In this interview Steve explains how he "leans forward" into his markets, how he effectively uses PR and how getting traction relates to positioning.
This interview is ~30min. If you just want the audio, use the
mp3 version
.
You can also get the video on your iPod/iPhone via
iTunes
.
For more interviews, visit the
Traction Book site
.
Follow my blog. I'd be eternally grateful.
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