Rand Fishkin of SEOMoz.org on Traction

This is the second episode of Traction, an interview series with successful entrepreneurs that demystifies how startup companies get traction for their businesses. Getting traction is the process of acquiring users and customers, and more generally significantly growing businesses.

In this interview Rand Fishkin tells the story of SEOMoz.org, a leader in search engine optimization (SEO) software tools. Rand explains how he got traction organically, through tireless blogging, picking the right market, and of course SEO. The interview is ~30min.