August 2009 Archives

Rand Fishkin on Getting Traction

By
Gabriel Weinberg
on August 31, 2009 2:39 PM  

In this interview Rand Fishkin tells the story of SEOMoz.org, a leader in search engine optimization (SEO) software tools. Rand explains how he got traction organically, through tireless blogging, picking the right market, and of course SEO. 

This interview is ~30min. If you just want the audio, use the mp3 version. You can also get the video on your iPod/iPhone via iTunes.

For more interviews, visit the Traction Book site.

Steve Barsh on Getting Traction

By
Gabriel Weinberg
on August 4, 2009 11:08 AM  
Steve Barsh was the CEO of SECA, a bootstrapped software consulting turned product company he started out of college and later sold to MCI, and iGrandparents.com, a Web 1.0 VC-backed company he took from an idea on paper to capturing 1.5% of the baby-boomer market. In this interview Steve explains how he "leans forward" into his markets, how he effectively uses PR and how getting traction relates to positioning. 

This interview is ~30min.  If you just want the audio, use the mp3 version. You can also get the video on your iPod/iPhone via iTunes.

For more interviews, visit the Traction Book site.
« July 2009 | Main Index | Archives | September 2009 »

About

   

My home page.

Online Karma

-
From a new search engine

Online Profiles

-
From a new search engine

Categories

Posts I Refer People To

Monthly Archives