August 2009 Archives

Rand Fishkin on Getting Traction


In this interview Rand Fishkin tells the story of, a leader in search engine optimization (SEO) software tools. Rand explains how he got traction organically, through tireless blogging, picking the right market, and of course SEO. 

For more interviews, visit the Traction Book site.

Steve Barsh on Getting Traction

Steve Barsh was the CEO of SECA, a bootstrapped software consulting turned product company he started out of college and later sold to MCI, and, a Web 1.0 VC-backed company he took from an idea on paper to capturing 1.5% of the baby-boomer market. In this interview Steve explains how he "leans forward" into his markets, how he effectively uses PR and how getting traction relates to positioning. 

For more interviews, visit the Traction Book site.