In this interview Rand Fishkin tells the story of SEOMoz.org, a leader in search engine optimization (SEO) software tools. Rand explains how he got traction organically, through tireless blogging, picking the right market, and of course SEO. This interview is ~30min. If you just want the audio, use the mp3 version. You can also get the video on your iPod/iPhone via iTunes.For more interviews, visit the Traction Book site.