Obama "Fatherhood" commercial sends terrible messages

 
I hate this Obama "Fatherhood" commercial (15 sec) I keep seeing on Hulu. Here's the transcript:

"To be a great dad is the most important job in a man's life, but it doesn't have to be hard. All it takes is a few minutes of your time. Because the smallest moments can have the biggest impact on a child's life. Take time to be a dad today."

So let me get this straight. You can be a great dad through just a few minutes of your time? On the contrary, a few minutes is the difference between an absolutely absent dad and a severely neglectful dad, but it doesn't come close to being a great dad or even an OK dad. 

Also, I gather from this ad that parenting doesn't have to be hard because all it takes is a few minutes of your time. Really? So who takes care of the children the other 3,557 minutes of the day? Is he really implying that the mother's role is to do so?

It also says being a great dad is the most important job in a man's life. If it is that important, doesn't it require more of us than a few minutes?

 

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