Fast and the Furious Twitter Hilarity

Last night I sent this tweet: "Finally watching The Fast and the Furious: Tokyo Drift."  Literally within a minute or two TokyoDriftMovie starts following me on twitter.  His bio says:

I'm looking for other people who enjoy The Fast and The Furious: Tokyo Drift Movie as much as I do, maybe that's asking too much. You at least have to enjoy it.

So does he (Rob Jones) have a bot set up that follows anyone who mentions the movie?  His profile links to an amazon store page where you can buy the movie.  Is he doing this for many movies?  If so, he takes really great pride in the details of his work--just check out his twitter stream, e.g. "I stopped keeping track after seeing Tokyo Drift 100 times..."